Apparently, the only customers you will have are those who know that you exist. If you’re located in a small town, it is likely that your customers will be from the same town. In today’s world, it is not enough to be known by people because they live across your store. Everything is digital and with a little online nudge, you can be visible to more than 3 million internet users worldwide. According to Internet Live Stats, around 40% of the world population has an internet connection in today’s time.
So what are the signs that you need a website? A website is defined as a set of related web pages served from a single web domain. By having a website, you can publicly display all information regarding your company and the products/services that you offer. Here are some quick signs.
Increasing Phone Inquiries
Most likely, you will be receiving the same set of inquiries over and over again. If you have a website, you can simply tell your callers (and regular customers) to visit you in your website. You can construct a FAQ (Frequently Asked Question) page where viewers can find answers to their questions. The simple pages you can create on your website would include a Homepage, an About Us page, and a Contact Us page. Moreover, you can also include a Blog, FAQ and/or Services page. This way, your customers don’t have to call you on the phone to ask for details – they can comfortably browse it online at the comfort of their home.
Use of Social Media for Leads
Do you compose a post every single day to find leads? Rather, do you spam post to increase your online visibility? Thing is, you might not be reaching your target population. Not everyone on Facebook is looking for the products/services that you offer. Most likely, when people search for a specific product/service, they go to Google first – before they search for it on Facebook. Moreover, if you have high online visibility (high traffic) on your website, your site will likely pop up on the first page of a Google search – that way you will be opening doors to possible clients looking for the same product/service that you offer.
Web Presence
As mentioned, web presence brings enormous results. If you have a website, you will be tapping in to millions and millions of internet users every day. If you sell products, you can optimize your site to make it an e-commerce website where users can purchase your products right then and there. You can also expound more about your company, the products and/or services that you offer, and how people can get in touch with you. You can also place a map of your office on your website so that people can easily find your location. You can also compose a daily blog on the benefits of your products/services. Imagine the possibilities.
Brand Identity
Brand identity is what you want your company to be perceived by consumers. According to Investopedia, “the components of the brand (name, logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers”. Your brand identity is important in establishing your brand image. Having a well-made website will help you create your identity to your consumers.
These are the signs that you need a website. It is also important to keep up with the trend. Most of all, having a website will help you reach possible customers in need of what you actually offer.
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